Kraft: Emergency Grilled Cheese

Let’s face it, Times Square is stressful on any given day.  But try visiting during the holidays – with children.  It’s safe to say that patience levels may drop, especially if the kids are hungry.  For at least one day, we hoped to keep the meltdowns at a minimum – with free grilled cheese sandwich delivery.  We also let the big kids enjoy free grilled cheeses too.

Families in Times Square could text their name and location within Times Square, and Kraft would deliver a free grilled cheese sandwich via bike messenger or courier.

And as any parent who has frantically melted some cheese onto bread at home as a meltdown escalates knows, one bite and their kid will be smiling in no time.