I believe in inspiring, educating and motivating companies to leverage digital marketing to build meaningful, long-lasting connections with consumers. This requires giving an edge to strategies that connect the dots across the entire marketing mix, and focusing on digital tactics that provide important insights that allow for real-time decision making. Solutions are created at the intersection of insight, strategy, creative and technology, and I’ve developed my career to make magic happen at this convergence.
I’ve helped build highly customized strategies in digital marketing and social media for iconic brands across industries, including CPG/FMCG, retail, financial, telecom, food and beverage, and entertainment. I’ve built and led cross-functional agency teams to deliver innovative client solutions. We’ve been able to:
I have a deep understanding of holistic digital strategy and its place in the marketing ecosystem, social media and content marketing, relationship marketing, mobile, research, new product innovation and launches, at-shelf and shopper marketing, eCommerce, experience design and account planning.
On a more personal note, I’m working on my Masters in Integrated Marketing Communications at Northwestern University, a proud dad to two pit bull rescues, and volunteer at the Chicago Anticruelty Society, helping to lend my voice to those that don’t have one.