Nathan Jokers

Client List: Nestlé Purina, Coca-Cola, Dunkin' Donuts, Xerox, Olive Garden Italian Restaurant, BMO Harris Bank, Visit Savannah

• Plan and launch social assets to build out cohesive digital ecosystem (including eCommerce, mobile, email and CRM), to drive both purchase intent and funnel consumers into the purchase cycle.
• Develop and fine-tune social content strategies, spurring organic fan growth and viral activity, ultimately discovering consumer copy and creative sweet spots among client set.
• Generate website redesign social integration strategies, encompassing SEO initiatives, eCRM, mobile and desktop eCommerce; integrating multiple social asset levels to fit within organizational workflow.
• Analyze statistical industry information, purchase behaviors and trends, focus group data, demographics and other insights to form cohesive digital strategies behind channel structure and marketing initiatives.
• Plan client social media ad buys, ensuring to include testing structures to both determine resonating content/imagery and campaign acquisition cost effectiveness.
• Liaise with clients and partner brands to generate compelling mobile, SMS and social campaigns, tailored closely to drive sales goals and garner online buzz.
• Spearhead client loyalty and ambassador programs, measuring and closely monitoring brand advocates and actively helping drive consumer engagement.
• Plan at-shelf CPG digital tie-ins, helping drive consumers from in-store purchase to foster and build online relationships.
• Develop digital marketing initiatives for on-site client events, including online registration with social integration, digital experiences and national awareness building.
• Launch mobile applications and drive awareness and downloads by using social activations built within the app.
• Keep familiar with social API requirements in order to create social-by-design programs.
• Assist with agency new business initiatives, and a member of winning agency pitch teams.

Client List: SunTrust Bank, SunTrust Live Solid Brand, Georgia Emergency Management Agency, The Clean Air Campaign

• Project manager for SunTrust Live Solid brand Facebook contests; recently worked closely with brand partners (Better Homes and Gardens), compliance departments, cross-agency and web vendors to garner 92% fan growth over 20-day promotion.
• Closely monitored both agency and client social media and trends, including qualitative and quantitative analytics, via paid and free tools.
• Guest speaker at social media enrichment courses, assisted Atlanta-area small business owners in understanding and implementing social
media and marketing best practices with Facebook, Twitter, LinkedIn, YouTube, company blogs and Wikipedia.
• Interacted closely with agency Vice Presidents to generate creative social ideas in development of client promotions and new business.
• Developed Facebook applications by integrating updated technology, such as iFrames and JavaScript, and replaced old, insecure standards to increase overall fan engagement.
• Drove efforts in implementing agency SEO practices through content, article and search marketing, target keyword placement and Google AdWords.
• Lead social media directives including: training, programming, hiring vendors and assisted on all client execution.
• Directed agency and client’s creative and production developments through graphic design and audio/video editing.

Client List: Gordon Biersch Brewery Restaurant Group, Centrarchy Restaurant Management Company, Golf Genie, Shula’s 347 Brand, A Closer Look, Karen Canavan Public Relations, Brave Public Relations

• Identified key trends in emerging media and continually analyzed client market to gain awareness in competition.
• Generated and maintained brand integrity across multiple social media channels through community management.
• Worked closely with consumers and consultants to develop product strategy and B2B/B2C positioning including SEO and other
exposure techniques.
• Key contributor to cross-functional efforts to drive product life cycle from development and design through online marketing.
• Developed blogger outreach programs at a local and national level to build brand awareness and social engagement.
• Assisted in integrating online marketing materials including online advertising, social media and genre blogs.
• Introduced social media initiatives for brand and business growth to national restaurant groups, public relations firms and corporations.
• Maintained Facebook, Twitter, Foursquare and microblogs to generate buzz and constructive feedback on a local and national level.
• Conducted weekly status calls to review performance in organic and sponsored growth, engagement, direction and campaign results.

Client: Peter Pan the Show

• Grew online social community more than 87% in six months through strategic engagement and increased brand awareness/integrity.
• Created, managed and promoted TweetSeats program: a contest that encouraged Twitter followers and Facebook fans to Tweet or post about the performance. At a minimal-cost, this program generated over 300,000 daily impressions and increased brand engagement.
• Developed opportunities to build upon London, San Francisco and Orange County online activity while planning efforts for future growth in Chicago and beyond.
• Created Facebook landing sites, incorporating monitoring mirrors to accurately convey click-throughs and other relevant analytics.
• Maximized momentum of cross-promotional efforts, including World of Coca-Cola and Georgia Aquarium, to actively involve Atlanta market.
• Developed brand awareness, including cast interviews, day-in-the-life videos and contests in order to generate continuous interactions.
• Generated and implemented the use of QR Codes in branded collateral to capitalize on emerging media opportunities.
• Produced weekly qualitative status updates and monthly quantitative updates, capturing key figures in organic and sponsored growth, engagement, awareness and overall campaign results.
• Planned flashmobs, national pitches, community outreach and viral efforts for the show.

Client List: Atlanta-area Simon Malls, The Fresh Market, The Mansion on Peachtree, Gordon Biersch Brewery Restaurant Group, W Atlanta-Perimeter, Steak ‘n Shake, Copeland’s Cheesecake Bistro

• Educated team in social media protocol and helped brand the agency in the online space and social media platforms.
• Developed opportunities for all clients that drove buzz, WOM, social incentives and brand engagements.
• Assisted client in the development of the brand’s goal in the social media landscape.
• Strategized, pitched and drafted press releases to local and national online media platforms.
• Identified integral short and long leads and ensured proper execution to maximize publicity results and outreach efforts.
• Researched and tracked online statistical information for clients; gathered media/online clips and prepared client media recaps for budgeting and market position analysis.
• Established the firm’s social media direction, and provided existing client list with POVs on how to implement social media initiatives.
• Analyzed web trends and provided strategic insight to clients on social media objectives, benchmarks and competitors.