Digital Strategy and New Media. Social Junkie. Creative Thinker. Passionate about emerging media and technologies.
Digital Strategy and New Media. Social Junkie. Creative Thinker. Passionate about emerging media and technologies.
Love exploring all things digital and how it moves and shakes marketing.
Client List: Nestlé Purina, Coca-Cola, Dunkin' Donuts, Xerox, Olive Garden Italian Restaurant, BMO Harris Bank, Visit Savannah
• Plan and launch social assets to build out cohesive digital ecosystem (including eCommerce, mobile, email and CRM), to drive both purchase intent and funnel consumers into the purchase cycle.
• Develop and fine-tune social content strategies, spurring organic fan growth and viral activity, ultimately discovering consumer copy and creative sweet spots among client set.
• Generate website redesign social integration strategies, encompassing SEO initiatives, eCRM, mobile and desktop eCommerce; integrating multiple social asset levels to fit within organizational workflow.
• Analyze statistical industry information, purchase behaviors and trends, focus group data, demographics and other insights to form cohesive digital strategies behind channel structure and marketing initiatives.
• Plan client social media ad buys, ensuring to include testing structures to both determine resonating content/imagery and campaign acquisition cost effectiveness.
• Liaise with clients and partner brands to generate compelling mobile, SMS and social campaigns, tailored closely to drive sales goals and garner online buzz.
• Spearhead client loyalty and ambassador programs, measuring and closely monitoring brand advocates and actively helping drive consumer engagement.
• Plan at-shelf CPG digital tie-ins, helping drive consumers from in-store purchase to foster and build online relationships.
• Develop digital marketing initiatives for on-site client events, including online registration with social integration, digital experiences and national awareness building.
• Launch mobile applications and drive awareness and downloads by using social activations built within the app.
• Keep familiar with social API requirements in order to create social-by-design programs.
• Assist with agency new business initiatives, and a member of winning agency pitch teams.
Client List: SunTrust Bank, SunTrust Live Solid Brand, Georgia Emergency Management Agency, The Clean Air Campaign
• Project manager for SunTrust Live Solid brand Facebook contests; recently worked closely with brand partners (Better Homes and Gardens), compliance departments, cross-agency and web vendors to garner 92% fan growth over 20-day promotion.
• Closely monitored both agency and client social media and trends, including qualitative and quantitative analytics, via paid and free tools.
• Guest speaker at social media enrichment courses, assisted Atlanta-area small business owners in understanding and implementing social
media and marketing best practices with Facebook, Twitter, LinkedIn, YouTube, company blogs and Wikipedia.
• Interacted closely with agency Vice Presidents to generate creative social ideas in development of client promotions and new business.
• Developed Facebook applications by integrating updated technology, such as iFrames and JavaScript, and replaced old, insecure standards to increase overall fan engagement.
• Drove efforts in implementing agency SEO practices through content, article and search marketing, target keyword placement and Google AdWords.
• Lead social media directives including: training, programming, hiring vendors and assisted on all client execution.
• Directed agency and client’s creative and production developments through graphic design and audio/video editing.
Client List: Gordon Biersch Brewery Restaurant Group, Centrarchy Restaurant Management Company, Golf Genie, Shula’s 347 Brand, A Closer Look, Karen Canavan Public Relations, Brave Public Relations
• Identified key trends in emerging media and continually analyzed client market to gain awareness in competition.
• Generated and maintained brand integrity across multiple social media channels through community management.
• Worked closely with consumers and consultants to develop product strategy and B2B/B2C positioning including SEO and other
exposure techniques.
• Key contributor to cross-functional efforts to drive product life cycle from development and design through online marketing.
• Developed blogger outreach programs at a local and national level to build brand awareness and social engagement.
• Assisted in integrating online marketing materials including online advertising, social media and genre blogs.
• Introduced social media initiatives for brand and business growth to national restaurant groups, public relations firms and corporations.
• Maintained Facebook, Twitter, Foursquare and microblogs to generate buzz and constructive feedback on a local and national level.
• Conducted weekly status calls to review performance in organic and sponsored growth, engagement, direction and campaign results.
Client: Peter Pan the Show
• Grew online social community more than 87% in six months through strategic engagement and increased brand awareness/integrity.
• Created, managed and promoted TweetSeats program: a contest that encouraged Twitter followers and Facebook fans to Tweet or post about the performance. At a minimal-cost, this program generated over 300,000 daily impressions and increased brand engagement.
• Developed opportunities to build upon London, San Francisco and Orange County online activity while planning efforts for future growth in Chicago and beyond.
• Created Facebook landing sites, incorporating monitoring mirrors to accurately convey click-throughs and other relevant analytics.
• Maximized momentum of cross-promotional efforts, including World of Coca-Cola and Georgia Aquarium, to actively involve Atlanta market.
• Developed brand awareness, including cast interviews, day-in-the-life videos and contests in order to generate continuous interactions.
• Generated and implemented the use of QR Codes in branded collateral to capitalize on emerging media opportunities.
• Produced weekly qualitative status updates and monthly quantitative updates, capturing key figures in organic and sponsored growth, engagement, awareness and overall campaign results.
• Planned flashmobs, national pitches, community outreach and viral efforts for the show.
Client List: Atlanta-area Simon Malls, The Fresh Market, The Mansion on Peachtree, Gordon Biersch Brewery Restaurant Group, W Atlanta-Perimeter, Steak ‘n Shake, Copeland’s Cheesecake Bistro
• Educated team in social media protocol and helped brand the agency in the online space and social media platforms.
• Developed opportunities for all clients that drove buzz, WOM, social incentives and brand engagements.
• Assisted client in the development of the brand’s goal in the social media landscape.
• Strategized, pitched and drafted press releases to local and national online media platforms.
• Identified integral short and long leads and ensured proper execution to maximize publicity results and outreach efforts.
• Researched and tracked online statistical information for clients; gathered media/online clips and prepared client media recaps for budgeting and market position analysis.
• Established the firm’s social media direction, and provided existing client list with POVs on how to implement social media initiatives.
• Analyzed web trends and provided strategic insight to clients on social media objectives, benchmarks and competitors.
Beginning in March, design lovers in Dubai will get to see Emanuelsson and Bischoff’s update. Called “A Million Times,” it’s scheduled to be unveiled during Design Days Dubai 2013. This time they’ve cobbled 288 clocks together, and as expected, the result is even trippier: